Online Reference of Disston Saws -- Disston Advertising

Print advertising evolved in the late 1800's, as magazine prices dropped and readership grew. Publishers made increased revenue through ads, giving advertisers access to much larger audiences. By 1915, large companies like Disston spent as much as 100 times more on their advertising budgets than they had 20 years earlier. Selling consumers access to a product line -- a catalogue for ten cents to cover costs -- was more effective than selling a single saw through direct marketing in a hardware store. Disston's ads emphasized their saws' superiority with graphic artwork and a sense of tradition with strong copy about company history, increasing brand loyalty.

1890's Disston Advertising

1890 Disston Advertising

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1906 Disston Advertising

1910 Disston Advertising
	THE NATIONAL BUILDER	January, 1910.


S A W S
Expert Workmen usually prefer a FIRST CLASS SAW, and you'll find usually that when a workman shows off a new saw, the other men ask -- "If it's a DISSTON." This fine reputation has been guard- ed for years. The care given to the making of DISSTON Steel has made DISSTON Steel world-famous.	The DISSTON Saws, Tools and Files made from the Steel are made by Expert workmen -- some of the men have been making DISSTON Saws for 25, 30 and 40 years. No matter what reasonable test you give a DISSTON it Proves its quality by Actual Service Because mechanics have recommend- ed the DISSTON Tools to other mechan- ics, you find the DISSTON Saws the saws you see from Sea to Sea.
The HIGHEST AWARDS -- GRAND PRIX and Gold Medals -- at A.Y.P. Exposition, Seattle, Washington, 1909

IF YOUR DEALER CANNOT SUPPLY YOU PROMPTLY WRITE US	HENRY DISSTON & SONS, Inc. Keystone Saw, Tool, Steel and File Works, PHILADELPHIA, U.S.A.
BRANCHES -- Chicago, Cincinnati, Boston, New Orleans, Memphis, San Francisco, Portland, Vancouver, Toronto.

1912 Disston Advertising

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1913 Disston Advertising

1913 ad

1917 Disston Advertising


HIS is Jim Flynn with his favorite saw. He bought it fifteen years ago, and has used it ever since. It is a Disston saw. He reports that it has given him wonderful service. And this veteran woodman knows saws.
Jim Flynn is the forest ranger in charge of the section of the St. Law- rence Forest Reservation around Owl's Head and Long Lake, New York. Forest Rangers often have to fight fires with saws. The must fell trees to head off the firest fires that annually devour $25,000,000 worth of timber. And Jim Flynn's other saw, a Disston Crosscut, has delivered valiant service to check many such fires. The woodchucks that live in the neighborhood of Jim Flynn's cabin have feasted on the finely-seasoned apple-wood handle of Jim's hand saw. But the blade is as good as new. The blade of well-tempered Disston Crucible steel, eats into wood with that smooth cutting ease that every wood- man loves.	When you need a saw, ask for a Disston. Our hand saws are used by fully three out of every four carpenters. Go to any progressive handware dealer's in your vicinity, and saw through a board with a Disston saw. Notice its "hang." Observe how per- fectly its handle fits your hand. Ob- serve how its slender, rigid, tempered blade cuts with a minimum of friction. Observe how the blade tapers in thickness and is left heavier at the handle, where it has to bear the brunt of the drive. All Disston saws and tools are guar- anteed perfect in material and work- manship.


Disston Files are as well known for quality as Disston Saws
Send for the free Disston Handbook on Saws

Henry Disston & Sons, Inc., Philadelphia, U.S.A.

Canadian Works: Toronto, Canada

Chicago	Cincinnati	Boston	San Francisco	Vancouver, B.C.
Memphis	New Orleans	Seattle	Portland, Ore.	Sydney, Australia

1917 Disston Advertising

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1917 Disston Advertising

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1918 Disston Advertising

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1918 Disston Advertising

1918 Disston Advertising


Disston Saws did not seek trade conquests on foreign shores, but were invited there by craftsmen who know Disston quality by experience or reputation. Every country has its toolmakers who produce good tools, yet in evey country you will find Disston Saws in the hands of many expert workmen. The word quality as applied to Disston Saws means a steel formula to produce the proper degree of hardness, toughness and elasticity.	It means design and form for fast, clean cutting. It means exact temper and workmanship. Disston Quality is the result of over three quarters of a century of development. Disston is truly the International Saw. Disston Saws and Tools are sold by all progressive hardware stores. Send for the free "Disston Handbook of Saws." It contains many valuable suggestions of the care of Disston Saws and Tools.
The saw most carpenters use HENRY DISSTON & SONS, Inc., Philadelphia, U.S.A. CANADIAN WORKS: TORONTO, CANADA Chicago Cincinnati Boston San Francisco New Orleans Memphis Seattle Portland, Ore. Bangor, Me. Vancouver, B.C. Sydney, Australia

1918 Disston Advertising

Successful Farming Magazine Nov. 1918
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1919 Disston Advertising

The qualities that have made the Disston hand Saw the most widely-used saw in the world are built in the saw itself -- thoroughgoing quality, value, long life.
You know the world-wide reputation of the Disston Hand Saw -- its leadership for nearly eighty years as one of the traditions of the trade. All saws made by Disston are Disston quality -- Cross Cut Saws, Band Saws, Circular Saws -- each measures up to the high standard of the world-famous Disston Hand Saw.
Disston Crucible Steel, made in our own plant, is the only steel used in Disston Saws and Tools.
Disston Saws are sold by progressive hardware dealers the world over.
Send today for the free Disston Handbook on Saws, which tells how to select, use, and care for Disston Saws and Tools.
HENRY DISSTON & SONS, Inc.
"America's Largest Established Makers of Hand Saws, Cross Cut Saws, Band Saws, Circular Saws, and Tools"
Philadelphia, U.S.A. Canadian Works: Toronto, Canada

1919 Disston Advertising

Everywhere in the world Disston Hand Saws are accepted as the highest standard, for in saws, as in everything else, quality and durability are soon recognized. All steel used in making Disston Saws is Disston Crucible Steel -- specially made in the Disston Plant.
Whatever kind of a saw you want -- Hand Saw, Circular Saw, Cross-Cut Saw, Band Saw, Buck Saw, Hack Saw -- get a Disston.
Disston Saws and Tools are sold by the better grade of hardware dealers everywhere. Many of them specialize in Disston exclusively. Write for the Disston Handbook on Saws -- it tells how select, use and care for Disston Saws and Tools.

HENRY DISSTON & SONS, Inc., Philadelphia, U.S.A.
Chicago Cincinnati Boston San Francisco New Orleans Memphis Seattle Portland, Ore. Bangor, Me.
Vancouver, B.C. Sydney, Australia
CANADIAN WORKS: TORONTO, CANADA

1919 Disston Advertising

The Disston Trade Mark Means Quality
The Saw Most Carpenters Use	THE Disston Trade Mark means just this: "This saw or tool is first quality and so guaranteed. It was made with conscience as well as skill. The materials in it are the finest of their kind. The workmanship is the finished craftsmanship of seventy-eight years' experience -- and constant effort toward perfection." It says that, to a man, the earnest effort of the whole Disston force is back of every manu- facturing motion. Carpenters and woodworkers, whose best work is produced only by the best tools, realize the value of Disston Quality. The Disston Saw, therefore, is The Saw Most Carpenters Use.	In our own plant, we make every pound of steel used in Disston Saws and Tools. And every foot of wood used in Disston Saw-handles is seasoned in the open for three years. Look for the Disston Trade Mark on the saws and tools you buy. Find it and you'll know that your money can buy no better. Disston Saws and Tools are sold by good hardware dealers the world over. Send today for the free Disston Handbook on Saws, and learn how to select, use and care for Disston Saws and Tools. HENRY DISSTON & SONS, Inc. PHILADELPHIA, U.S.A. CANADIAN WORKS TORONTO, CANADA
	Chicago Cincinnati Boston San Francisco New Orleans Memphis Seattle Portland, Ore. Bangor, Me. Vancouver, B.C. Sydney, Australia

1920 Disston Advertising

Every Home Needs the Saw Most Carpenters Use

Many a man, after buying
and using a Disston Saw, has
learned that he possessed
considerable handiness in
the use of tools.
The perfect balance and

cutting edge because of the
strength and toughness of
the Disston -- Made Steel
used in the blade.
Disston Hand Saws are
made in various styles -- a

the right "hang," the proper ten-
sion, the correct set, the sharp
teeth -- all the Disston qualities
that enable the carpenter to do
his finest work will also enable
you to handle your occasional
jobs quickly, easily, and well. A
Disston Saw holds its sharp, true-

   saw to meet each specific require-
   ment. Your dealer will show you
   the exact saw for your needs.
      Disston Saws are sold by the
   better dealers everywhere.
     Write for the booklet on disston
   Saws -- it tells how to select, use, and
   care for Disston Saws and Tools.

HENRY DISSTON & SONS, Inc., Philadelphia, U.S.A.

"America's Largest and Longest-Established Makers of Hand Saws,
Cross-Cut Saws, Band Saws, Circular Saws, and Tools"

Canadian distributors: HENRY DISSTON & SONS, Ltd., Toronto, Canada

New York
New Orleans

Chicago
Memphis

Cincinnati
Vancouver, B.C.

San Francisco
Bangor, Maine

Boston
Portland, Ore.

Seattle
Sydney, Australia

1920 Disston Advertising

inexperienced man needs good
tools more than an expert does.

A good carpenter could get better re-
sults with a poor saw then the average
householder, but he wouldn't use a
poor saw. He would use a Disston!

When you do the little repair jobs
around the house, you shouldn't
cripple yourself by using a poor, blunt
saw that sticks and binds in the softest
wood and simply will not make a
clean, true cut.

Get a Disston Saw! Note the keen,
balanced blade of Disston-made Steel;
the well-set teeth that instantly bite
into the hardest wood; get the "feel"
of the handle that really fits the hand.

In doing your own work there's a
personal satisfaction that means more
to you than the money saved.

Any work involving swing is half
done when you start with a Disston.
The burden of the work falls on the
saw, where it belongs, and not on
the muscles of your arms and back.

Send for our booklet on the proper
selection, care, and use of Disston Saws.

HENRY DISSTON & SONS, Inc.
General Offices: Philadelphia, U.S.A.

1920 Disston Advertising


	"Disston-Saw" is one word to the carpenter. He learned his trade with a Disston. His boss used one before him. "Disston-Saw" means to the carpenter everything that is needed for best work and long life. To be sure of a good saw, buy the way the carpenter does -- buy it by name -- "Disston." The many details of construction, resulting from more than three-quarters of a century of experience, are all summed up for the practical man in this one fact -- Disston Saws do the work quickly, easily and right.
	Disston Saws and Tools are sold by hardware dealers the world over HENRY DISSTON & SONS, Inc. PHILADELPHIA, U.S.A. *Canadian Works: Toronto, Canada*
*Please Mention Popular Mechanics*

1920 Disston Advertising

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1920 Disston Advertising

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1920 Disston Advertising

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1923 Disston Advertising

Read:-- "Horse Sense and Relatives"


Vol. 112	New York, November 22, 1923	No. 21

"... just what I wanted -- a genuine American Boy Saw" "Look, fellows! There's the name right on the saw -- the American Boy Saw, made by Henry Disston & Sons. "Dad certainly knew what I wanted. You can bet your life this is a real saw. Just the right size too. Now I'm fixed for car- penter work." You hardware merchants can make the boys your friends for life by selling them -- and their fathers -- the American Boy Saw. A youngster who gets one for Christ- mas will know where it came from, and that will be his hardware store. American Boy Saws sell well the year around but better than ever in December. They are packed singly in handsome gift boxes that make a sales-pulling window display.
You will make extra sales -- and profits -- if you get your clerks behind this saw. Show it, talk it, sell it! Order from your jobber, and post-card us for American Boy Saw counter-folders, attractively printed in colors. Henry Disston & Sons, Inc. Makers of "The Saw Most Carpenters Use" Philadelphia, U.S.A.		The American Boy Saw is made in one size only -- 20 - inch blade, 9 points, either straight- or skew-back. Hand- somely packed in individual boxes. The Disston name guarantees its qual- ity.

SAWS TOOLS FILES


		Circulation of this issue, 19,500 copies

1920's Disston Advertising

1920's Disston Advertising

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1924 Disston Advertising

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1925 Disston Advertising

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1927 Disston Advertising

You can see on your own
jobs that you do not have
as much heavy sawing. Modern
building methods have taken
a great deal of it away.

You can realize that a saw
with less weight ... with less
width to the blade ... would
be easier for you to handle.

Particularly if such a saw had
all of the keenness, the hard-
ness; the hang and balance;
the easy-running, fast-cutting
qualities of your regular Diss-
ton saws.

Such a saw Disston now of-
fers you. Look for Disston
Lightweights today in your
hardware store.

Practically every regular
Disston model is made in the
new Lightweight patterns.

If you use only wide blades
... try a Lightweight. Get hold
of it and note the difference in
weight. Feel that balance! You
need one or more in your saw
kit today. On many of job they
will make your work easier.

Ask to see Lightweights No.
7, No. 12, No. 16, D-8, D-20,
D-23, or D-115.

Henry Disston & Sons, Inc.
Makers of "The Saw Most Carpenters Use"
Philadelphia, U.S.A.

1927 Disston Advertising

Tomorrow .... just notice how
much of your sawing is in light
material.

When you are driving your
heavy, wide-blade saw through a
board, -- think how much easier
it would be with a lighter, nar-
rower blade.

Disston Lightweights are the
saws for today's sawing. Less
weight! Less width to the blade!
Faster work with less effort, for
you haven't the weight to push.

Disston skill retained all the
spring and life, the
temper and stiffness in
these narrower blades.

You get the same
tapered blade for easy
running; the same

Disston Lightweights are made
in all the popular models. Ask
you hardware man to show you
Lightweight No. 7, D-8, No. 16,
No. 12. -- or any other favorite saw
in a Lightweight model.

Henry Disston & Sons, Inc.
Philadelphia, U.S.A.
Makers of "The Saw Most Carpenters Use"

Dotted line shows blade of
a regular D-8. Compare it
with the Lightweight D-8
shown. Less weight; less
width to the blade. That's
what you want today.

Circa 1928 Disston Advertising

Henry Disston & Sons

You save your strength with the new and narrower
Disston Saws

SAWING has changed and Disston saws have changed with it. Every one of the new line of Disston Hand Saws is narrower, thinner and lighter than ever before.
Narrower! Easier to use. Stiff, yet thin. Less width means less weight to push, and easier to work all day.
The improved Disston True taper grind produces a thin back with perfect double tapers: one from the handle to the point, and the other from the cutting edge to the back of the blade. The tooth edge is of the same thickness from end to end. It took Disston Steel and Disston skill to produce these lighter, thinner saws, stiff and sturdy, which save your strength and and speed up your sawing.
See these new and better Disston Saws at your hardware store. You can get your favorite model. There are seven lightweight (ship) patterns and eight regular pattern (standard width) saws, all finer than ever before.

The new Disston D-8 Lightweight Saw now
weighs only 23 ounces. The new Disston
Regular Pattern D-8 saw now
weighs only 26 1/2 ounces.

Six Advantages
1-Lighter Blades -for easier sawing
2-Narrower Blades -save strength
3-True-Taper Grind -for faster cutting
4-Thin, yet Stiff -for true running
5-New Handles -give better balance
6-Disston Steel -stays sharp longer

HENRY DISSTON & SONS. INC.

Philadelphia, U.S.A.
Canadian Factory: Toronto

1930 Disston Advertising

"THE FINEST HAND SAW
THAT MONEY CAN BUY"

THE DISSTON D- 15 LIGHTWEIGHT

Any hardware merchant can supply the Disston D-15 Hand
Saw. Most good merchants have it in stock. Ask to see it
at your dealer's. You will recognize its superiority at a
glace. Carved rosewood handle, with Disston weather-
proofed finish; nickel plated screws. Disston Steel blade,
true-taper ground. In every respect, a wonderful hand saw!

H E N R Y D I S S T O N & S O N S , I N C .
PHILADELPHIA, U.S.A. CANADIAN FACTORY: TORONTO

Makers of "THE SAW MOST CARPENTERS USE"

1930 Disston Advertising

With the long service that you can get from any
Disston Hand Saw, why not get the best Disston Hand
Saw -- the D-15 Lightweight -- and enjoy its higher
quality year after year.

The Disston D-15 is made of the finest Disston Steel
that can be put into a hand saw. It is true-taper ground.
It has a temper and a toughness that you cannot dupli-
cate. It has a rosewood handle, with Disston weather-
proofed-finish. Beautiful. Efficient. Made 24" and 26"
long, 7, 8, 9, 10 and 11 point cross-cut and 5 1/2 and
6 point rip. Your hardware merchant can supply it.

H E N R Y D I S S T O N & S O N S , I N C .
PHILADELPHIA, U.S.A. CANADIAN FACTORY: TORONTO

Makers of "THE SAW MOST CARPENTERS USE"

1930 Disston Advertising

THE DISSTON D-15
. . .
MADE FOR
EXPERT MECHANICS

INE mechanics and fine tools go to-
gether. The carpenter who takes pride
in his workmanship and skill takes equal
pride in his Disston Hand Saws.
The Disston D-15 Lightweight, the finest
saw that Disston makes, is made for expert
mechanics: men who know and can
appreciate extra quality in hand saws.

Examine this more beautiful saw at your
hardware dealers. It costs more -- but it's
worth it. And when you divide the cost
by the many years of faithful service that
it will give you, you will realize how
little, each year, it costs to have the finest
saw made by Disston -- the beautiful D-15.

HENRY DISSTON & SONS, INC., PHILADELPHIA, U.S.A.** Canadian Factory: TORONTO
THE WORLD'S FOREMOST SAW MAKERS

1931 Disston Advertising


L o w e r p r i c e s o n
S A W S

Now you can save money on "The Saw
Most Carpenters Use." You can get
your favorite models in Disston Saws
at the lowest prices in fifteen years.

For as little as $2.75 you can get a
26-inch D-7. Your favorite D-8 comes
to you at $3.25; the good old D-23 is
$3.50, and the D-12, which is the fav-

The New "Disston Saw, Tool, and
File Manual" -- Free

   orite of thousands of fine mechanics,
   now sells for $4.25. A five dollar bill
   now will buy the finest hand saws that
   Disston makes - the most beauftiful
   saws on earth -- the D-15, lightweight,
   with straight back or the D-115,
   regular pattern, with skew back.

   There is no substitute for Disston
   Saws. There never has been any.
   Specify Disston and avoid regrets.

is worth money to any
mechanic. It is entirely
new--tells how to choose,
use, and care for Saws
Tools, and Files -- con-
tains 229 interesting pic-
tures and many chapters
of useful information.
Free -- mail the coupon

----------------------------------------------------------------------------

HENRY DISSTON & SONS, Inc., Philadelphia, U.S.A.
(In Canada, Henry Disston & Sons, Ltd., Toronto)
Send me full information on Disston Saws at new prices and the new
"Disston Saw, Tool, and File Manual," which contains valuable data.

Name and Address.................................................................................................

1938 Disston Advertising

Southern Hardware Magazine Two-page Ad

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1938 Eastman Plastics Advertising

A saw handle molded of plastic material is unique. It will catch and hold the attention of every workman who is "looking at saws." Thus Disston's new "Masterpiece" saws with Tenite handles are sure to get special consideration.

But Disston didn't select Tenite for its eye appeal alone. As Disston's mailing folder says, the new handles are made of the

"toughest, strongest molded material ever developed for practical industrial purposes. Perfect in feel. Will not chip, shrink, or swell ...New, rich permanent colors ...Blade can never work loose... 'Hang' and balance are always right."

Hardly a day passes without Tenite finding a new unusual job - doing it so well that some product has a striking new sales advantage. Tenite has qualities widely sought in industry and never before combined in one raw material. It can be formed into finished articles at the fastest speeds ever attained in plastic molding. Its use has lowered production costs and increased the serviceability of hundreds of familiar products - steering wheels, door knobs, radio and refrigerator parts, faucet handles, costume jewelry, combs, typewriter keys and toys.

Tenite Book on Request

Tenite is a tough, practically unbreakable plastic made of Eastman cellulose acetate - in every color, plain or variegated, transparent or opaque. Custom molders will gladly tell you about the suitability of this plastic for your product. You are invited to consult them, or write us direct for a 52-page book on Tenite and its uses.

TENNESSEE EASTMAN CORPORATION
(subsidiary of Eastman Kodak Company)
KINGSPORT, TENN.

1940 Disston Advertising


Send them to the Disston Plant!
Years ago, Disston adopted a service of repairing and refitting school shop equipment ... so that schools could get the best possible service from the tools used. Skilled Disston workmen, in the Disston Plant, will put your hand saws, back saws, band saws, circular saws -- all saws -- in perfect working condition, ... and return them to you in ample time for the Fall Term. Broken handles and missing screws replaced ... saws jointed, set and filed	as only Disston skilled workmen can do it ... whatever your saws may need, this Disston service will supply it ... and at nominal cost! Send your school saw equipment to Henry Disston & Sons, Inc., Philadelphia -- or to convenient branches at 111 N. Jefferson Street & Massachusetts Avenue, Seattle, Wash. Learn the nominal cost of this Disston Service by writing for the Disston Refitting Price Sheet. Address:
HENRY DISSTON & SONS, INC., PHILADELPHIA, U.S.A.

1940 Disston Advertising

September, 1940

INDUSTRIAL ARTS AND VOCATIONAL EDUCATION

MEN OF TOMORROW

are moulded Today

... In the shops of vocational and manual training schools -- many generations. of boys have been taught an appreciation of the value of working with the hands ... an appreciation for working with the best of tools.
   Through a hundred years of saw making experience, Disston has come to know the importance of shop instruction in contrib-uting to the student's future life and.. . Disston has improved the company's teaching aids for helping you teach your students how to use the right tools in the right way.
   Disston issues charts for the school room and literature of an educational nature for the use of teachers in vocational instruction. A service, at nominal cost, of repairing and refitting saws used as school equipment was adopted years ago in order that schools could get the best possible results from equipment used.
   Write for information about this Disston vocational service. Samples of Disston Hand Saw Chart, File Chart, and Hack Saw Chart, and educational literature, will be sent to instructors on request.

HENRY DISSTON & SONS, INC., PHILADELPHIA, U. S. A.

At right is shown miniature repro-
duction of Disston Hand Saw Chart.
17"x 22" in size. Similar charts on
Files and Hack Saws are available
to instructors.