Keystone Saw Advertisement Mailed to Hardware Store Owners

September 12, 1938

Here is another
"Natural" ... by Disston

... a display stock consisting of 12 KEYSTONE made by DISSTON
Hand Saws and a rigid, attractive display stand -- one of the
finest displays ever designed for hand saws.

The 12 saws comprising this unit constitute a balanced stock
of the fastest-selling, popular-priced saws ever offered the
hardware retailer ... every saw a "Better value than ever
before" -- every one priced to give you a fine business-like
margin.

Think of it ... 12 KEYSTONE Saws -- every one etched "Made by
DISSTON" -- with a retail value of $19.20, costing you only
$12.80, giving you a mark-up of $6.40.

We are sending you this information so that you can place your
order and be one of the first in your locality to feature
these new KEYSTONE Hand Saws -- the fastest-selling, popular-
priced saws in the country.

To insure prompt shipment from your Jobber, fill in and mail
the coupon to us. Thank you.

Very truly yours,

                                                                   George E. Hopf
                                                                   MANAGER OF SALES
                                                                   HARDWARE DEPARTMENT
er
…………………………………………………………[perforation]………….

Henry Disston & Sons, Inc.
Philadelphia, Pa.

Please ship us at once through __________________ our jobber
one KEYSTONE Hand Saw Display Stock @ $12.80.
        Firm Name ____________________________________
        Address ______________________________________
        Ordered by ____________________________________

Here is a display of KEYSTONE made by DISSTON Hand Saws that will make the selling of popular-priced Hand Saws easy for the Hardware Merchant. The display consists of a black lacquer finish wood stand, the legs of which are slotted to carry three 26-inch KEYSTONE made by DISSTON Hand Saws on one side and three on the other side. There is a yellow and black display card, 19 1/4 inches long by 7 1/2 inches high, at the top, and two "Outstanding Value" cards across the bottom on each side. The three cards lock the stand together in a unique manner, making a rigid, attractive-looking display. In using this display stand, dealer takes the Keystone Saws supplied in the Display Stock package and arranges them, three on one side and three on the other side, in the slots. Each saw in this Keystone Display Stock carries a keystone-shape price tag giving the price and a brief sales talk regarding the saw. On the back of the card the consumer is offered an opportunity to secure a copy of the Disston Saw, Tool and File Manual by writing to the Disston home office.

When you buy this
KEYSTONE Hand Saw Display Stock
. . . here is what you get!

Total

Sells for Retail

1 K-1 Leader 26"-8 point $1.00 each $1.00

1 K-2 Speedster 26"-8 point $1.25 each $1.25

4 K-3 Pacemaker 26"-8 point $1.50 each $6.00

2 K-3 Pacemaker 20"-9 point $1.25 each $2.50

1 K-4 Air Master 26"-8 point $1.75 each $1.75

1 K-5 Defender 26"-8 point $2.00 each $2.00

1 K-6 or K-6½ Challenger 26"-8 point $2.35 each $2.35

1 K-6 or K-6½ Challenger 26"-9 point $2.35 each $2.35

12 Keystone Saws which will sell for a total of $19.20
Display Material as follows: 1 Wood display stand; 3 display cards; price tag on every saw.
Complete stock (12 saws) consumer value of $19.20 sells to
Hardware Merchant for $12.80, leaving a margin of $6.40.
Weight of complete Stock Package, 23 pounds.

K-6 1/2 same as K-6 except lightweight (ship) pattern, straight-back, supplied in the following sizes: Cross-cut: 24" -- 8 and 9 points, $2.15; 26" -- 7 ,8, 9 and 10 points and Rip: 26" -- 5 1/2 and 6 points, $2.35.

KEYSTONE

MADE BY DISSTON

HAND SAWS

In KEYSTONE made by DISSTON Hand Saws, the Merchant has a good utility product-a line made in grades that will appeal to home owners, farmers, stu-dents and all others who are willing to pay only from $1.00 to $2.35 for a hand saw. These Keystone Hand Saws are made in the Disston plant under the super-vision of skilled saw makers who have helped build Disston prestige in the saw industry. They are etched with the name Disston. They are BETTER Saws for the price asked than others being offered at similar prices. And, they carry the usual business-like margin for the Hardware Merchant.

And remember, every one of these KEYSTONE SAWS is "Made-by-Disston"... there are no better popular-priced saws made anywhere!

To see the original ad full-size in jpg format, click here. The ad is 8 1/2 x 11 inches, two-sided, and there are two 400kb files. This reconstruction looks enough like the original, but it's available if you care to download it.

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When you buy this KEYSTONE Hand Saw Display Stock . . . here is what you get!
					Total
				Sells for	Retail
1	K-1	Leader	26"-8 point	$1.00 each	$1.00
1	K-2	Speedster	26"-8 point	$1.25 each	$1.25
4	K-3	Pacemaker	26"-8 point	$1.50 each	$6.00
2	K-3	Pacemaker	20"-9 point	$1.25 each	$2.50
1	K-4	Air Master	26"-8 point	$1.75 each	$1.75
1	K-5	Defender	26"-8 point	$2.00 each	$2.00
1	K-6 or K-6½	Challenger	26"-8 point	$2.35 each	$2.35
1	K-6 or K-6½	Challenger	26"-9 point	$2.35 each	$2.35
12	Keystone Saws which will sell for a total of				$19.20
Display Material as follows: 1 Wood display stand; 3 display cards; price tag on every saw. Complete stock (12 saws) consumer value of $19.20 sells to Hardware Merchant for $12.80, leaving a margin of $6.40. Weight of complete Stock Package, 23 pounds.